# Creating a New Brand for a Historic Nonprofit — Guardian

Case study 

# Creating a New Brand for a Historic Nonprofit

From a new name and visual identity to website development and a full-service brand launch plan, this partnership resulted in an outstanding brand reveal for Philly House, a 144-year-old homeless shelter with significant history in the city of Philadelphia.

 Brand Identity + Messaging Design Comms Strategy + Counsel Website Strategy + Design Search Engine Optimization Social Media Strategy + Development Digital Content Strategy + Production Internal + Corporate Comms 

## What happens when a 144-year-old rescue mission needs a new name and fresh look to match their five-star approach?

## They turn to a communications partner who specializes in the faith space.

Sunday Breakfast Rescue Mission, a 144-year-old homeless shelter with a significant history in the city of Philadelphia, needed to refresh its brand and strengthen its name, visual identity, messaging and positioning while still protecting its rich legacy and tenured reputation.

The board and staff had done tremendous work internally to make their organization a first-class shelter, but they now needed that standard of excellence to be reflected externally to clients, donors, partners and other constituents.

To accomplish this, they turned to Guardian, a strategic communications agency whose team leverages a combined 175 years of experience serving people and organizations driven by faith. Guardian understands the nuances of the niche and its language, methods and eternal goals.

Rebranding our 144-year-old organization was a scary initiative. Choosing Guardian who understands us as a Christian ministry instantly instilled a trust amongst our board and staff.

Canonical page: https://guardian.agency/case-studies/creating-a-new-brand-for-a-historic-nonprofit