# Book Publicity for Christian Authors + Publishers — Guardian

Earned Media · Book Publicity 

# Book publicity that earns attention

A book deserves more than a release date. Guardian's team has promoted nearly 70 titles for authors and publishers across the faith space—earning the interviews, reviews and coverage that move books into readers' hands.

## What book publicity is—and why it works

Book publicity is the discipline of earning media attention for a book: interviews on radio, television and podcasts, reviews, features and news coverage. It is different from advertising, which buys its placement. Publicity is earned—an editor, producer or host chooses to give the book their audience's time because the story merits it. That independence is exactly what makes earned coverage persuasive. Audiences discount ads; they trust a host they listen to every week. The same trust runs through social feeds: a creator recommending a book to the audience that follows them moves readers the way an ad cannot. That is why our campaigns pair earned coverage with influencer partnerships and social media support that carry every interview, review and endorsement further.

For authors in the faith space, publicity carries extra weight. The readers these books serve are reached less through bestseller-list advertising than through the voices they already trust: Christian radio networks, ministry podcasts, denominational publications, the broader religion press and the creators their readers follow every day. Knowing that landscape—who covers what, which programs take author interviews, what each outlet's audience expects—is most of the work.

## What a Guardian book campaign includes

### Positioning and message

Before anything is pitched, we sharpen what the book is about for a media audience: the cultural conversation it belongs to, the questions an interviewer would want to ask, and the moments on the calendar that make it timely. A book about sacrifice and hope reads differently pitched into Lent than into a summer news lull. Timing is strategy.

### Press materials

A news release announcing the book, talking points that make the author easy to book, and a fact sheet an assistant producer can scan in thirty seconds. Materials are built for the people who receive them.

### Curated media lists

We build targeted lists for each book rather than blasting a master database—the national programs, regional radio, podcasts, print and online outlets whose audiences actually match the book's readers.

### Mailings and pitching

Advance reader copies go to long-lead media and key hosts months ahead. Finished copies follow to a wider list at release. Then the sustained work begins: pitching, following up, offering the author for interviews, and converting interest into scheduled coverage.

### Interviews and reporting

We schedule and prepare the author for every interview, coordinate logistics with each outlet, and report the results plainly: where the book appeared, what it reached, and what we learned for next time.

## When to start

The ideal runway for a book campaign is six months before release, which gives advance copies time to reach long-lead media and puts trade coverage within reach. We will take on projects three to four months out, but a shorter runway means losing the opportunity to secure trade media.

## Social media support

Earned coverage works harder when it is amplified. We support book launches across the author's and organization's social channels: a launch content calendar, platform-ready assets and copy, short-form video cut from interviews and readings, and coordination so every placement gets a second life on social. Each interview, review and endorsement becomes content that keeps selling the book after the segment airs.

## Influencer marketing campaigns

Trusted voices sell books. We identify and vet creators for values alignment, build launch teams around advance copies, manage outreach, content approval and timing so posts land around release week, and report performance with recommendations for the next push. It is the same influencer discipline we run for brands, applied to a book launch: real people telling their audiences why a title matters.

Learn more about [our influencer marketing service](https://guardian.agency/services/influencers).

## Working with your publisher

Most of our campaigns run alongside a publisher's in-house marketing team. We do consider self-publishing in rare cases with leaders whose organization is funding and supporting the launch.

## Books we have helped promote

Our team's book work spans most major Christian publishers and nearly 70 titles, including:

- God, Technology, and the Christian Life by Tony Reinke (Crossway Publishing)
- NLT DaySpring Hope & Encouragement Bible (DaySpring and Tyndale House Publishers)
- New Living Translation brand positioning (Tyndale House Publishers)
- Immerse from Home Bible reading resource (Tyndale House Publishers)
- Filament Bible (Tyndale House Publishers)
- One Year Pray for America Bible (Tyndale House Publishers)
- Life Application Study Bible (Tyndale House Publishers)
- Invited: The Power of Hospitality in an Age of Loneliness by Leslie Verner (Herald Press)
- Nonprofit Finance: The Field Guide for Financial Operations of Ministries, Schools, and Other Public Charities by Mike Batts (Christianity Today International)
- Heaven, So Near – So Far: The Story of Judas Iscariot by Colin S. Smith (Christian Focus Publications, U.K.)
- Noble Journey by Craig Glass (Peregrine Press)
- Pierced & Embraced by Kelli Worrall (Moody Publishers)
- SOAR! Build Your Vision from the Ground Up by T. D. Jakes (FaithWords)
- The Good of Giving Up: Discovering the Freedom of Lent by Aaron Damiani (Moody Publishers)
- Humble Roots by Hannah Anderson (Moody Publishers)
- Leading KidMin by Pat Cimo and Matt Markins (Moody Publishers)
- The James Code: 52 Scripture Principles for Putting Your Faith into Action by O.S. Hawkins (Thomas Nelson)
- Anger: Taming a Powerful Emotion by Gary Chapman (Moody Publishers)
- The Five Love Languages for Men by Gary Chapman (Northfield/Moody Publishers)
- Is It My Fault? by Justin Holcomb and Lindsey Holcomb (Moody Publishers)
- The Ultimate Conversation: Talking with God Through Prayer by Charles F. Stanley (Howard Books)
- The Circle Maker by Mark Batterson (Zondervan)
- Bedtime Prayers and Promises (Recordable Storybook) by Bonnie Rickner Jensen (DaySpring)
- How to Reach Your Full Potential for God by Charles F. Stanley (Thomas Nelson)
- The Five Love Languages, Military Edition by Gary Chapman with Jocelyn Green (Moody Publishers)
- Beautiful Things Happen When a Woman Trusts God by Sheila Walsh (Thomas Nelson)
- Angel Song by Sheila Walsh (Thomas Nelson)
- L.O.V.E.: Putting Your Love Styles to Work for You by Drs. Les and Leslie Parrott (Zondervan)
- When Sorry Isn't Enough by Gary Chapman and Jennifer Thomas (Moody Publishers)
- Slave by John MacArthur (Thomas Nelson)
- Lead Like Jesus by Ken Blanchard and Phil Hodges (Thomas Nelson)
- Twinkle: Sharing Your Faith One Light at a Time by Elisa Morgan (Revell)
- Five Star Families by Carol Kuykendall (Revell)
- The Jesus You Can't Ignore by John MacArthur (Thomas Nelson)
- Oneness Embraced by Tony Evans (Moody Publishers)
- Oxygen: Deep Breathing for the Soul by Keri Wyatt Kent (Revell)
- Landmines in the Path of the Believer by Charles F. Stanley (Thomas Nelson)
- In Step with God by Charles F. Stanley (Thomas Nelson)
- Extraordinary Faith by Sheila Walsh (Thomas Nelson)
- Let Go: Live Free of the Burdens All Women Know by Sheila Walsh (Thomas Nelson)
- The Single Mom's Guide to Finding Joy in the Chaos by Elsa Kok Colopy (Revell)
- Change Your Heart Change Your Life by Dr. Gary Smalley (Thomas Nelson)
- The Complete Evangelism Guidebook by Scott Dawson (Baker Publishing)
- What Husbands Wished Their Wives Knew About Sex by Ryan Howes, Richard Rupp, and Stephen Simpson (Baker Publishing)
- The Orchard by Elisa Morgan (Revell)
- Naked Fruit by Elisa Morgan (Revell)
- Everything Must Change by Brian McLaren (Thomas Nelson)
- Why Christian Kids Rebel by Dr. Tim Kimmel (W Publishing)
- Spirit Hunger by Gari Meacham (Zondervan)
- Unleashing the Power of Rubberbands by Nancy Ortberg (Tyndale House Publishers)
- Mommy Grace by Dr. Sheila Schuller Coleman (FaithWords/Hachette)
- Extreme Dreams Depend on Teams by Pat Williams (FaithWords/Hachette)
- Called by Lisa Jefferson and Felicia Middlebrooks (Moody Publishers)
- First Time Dad by John Fuller (Moody Publishers)
- Walking in Your Own Shoes by Robert A. Schuller (FaithWords/Hachette)
- A Man Worth Waiting For by Jackie Kendall (FaithWords/Hachette)
- Unlocking Your Family Patterns by Dr. Henry Cloud, Dr. John Townsend, Dave Carder, Dr. Earl Henslin (Moody Publishers)
- Why We Love the Church by Kevin DeYoung and Ted Kluck (Moody Publishers)
- Words from the Fire: Hearing the Voice of God in the 10 Commandments by R. Albert Mohler, Jr. (Moody Publishers)
- The Privilege of Persecution by Dr. Carl A. Moeller and David W. Hegg (Moody Publishers)
- Girls Gone Wise by Mary A. Kassian (Moody Publishers)
- The Sacrament of Evangelism by Jerry Root and Stan Guthrie (Moody Publishers)
- Experience God as Your Provider by Brian Kluth (Moody Publishers)
- Together: Growing Appetites for God by Carrie Ward (Moody Publishers)
- True Woman 101 by Mary A. Kassian and Nancy Leigh DeMoss (Moody Publishers)
- The Voice Bible Project by various contributors (Thomas Nelson)
- Are These the Last Days? by Greg Laurie (Regal Books)
- Marked for Life by Crystal Woodman Miller (NavPress)
- Looking for God: An Unexpected Journey Through Tattoos, Tofu and Pronouns by Nancy Ortberg (Tyndale House Publishers) 

## See the work

- [Garnering Fresh Media Coverage for a Book](https://guardian.agency/case-studies/garnering-fresh-media-coverage-for-a-book)

- [Book Spurs Conversation Across Media Platforms](https://guardian.agency/case-studies/book-spurs-conversation-across-media-platforms)

- [Launching a Faith-Based Book with a Multichannel Campaign](https://guardian.agency/case-studies/launching-a-faith-based-book-with-a-multichannel-campaign)

- [Promoting a Bible Study Guide through Influencer Marketing](https://guardian.agency/case-studies/promoting-bible-study-guide-influencer-marketing)

## Frequently asked questions

### What is book publicity?

Book publicity is the work of earning media attention for a book and its author: interviews on radio, podcasts and television, reviews, features and articles. Unlike advertising, coverage is not bought—it is earned by putting the right book in front of the right journalists, hosts and producers with a story worth telling. Earned coverage carries the credibility of an independent voice, which is why it moves readers in ways ads rarely do.

### When should book publicity begin?

Ideally five to six months before the release date. Advance reader copies need to reach long-lead media and podcast hosts early, press materials take time to sharpen, and the weeks around release are when coverage compounds. A strong campaign builds toward release week and then keeps working the long tail—anniversaries, cultural moments and news cycles that make the book newly relevant.

### What does a Guardian book publicity campaign include?

Positioning and message development for the book and author; press materials including a news release, talking points and interview questions; curated media lists built for the book's actual audience; advance reader copy and finished-book mailings; sustained pitching to radio, television, podcasts, print and online outlets; interview scheduling and preparation; and a clear report of the coverage earned.

### Do you work alongside a publisher's in-house publicity team?

Yes, and often. When a publisher's team is already at work, we agree on a clear division of labor at the outset so efforts expand reach rather than duplicate it—they may handle trade and retail media while Guardian builds targeted lists and pursues broadcast, podcast and niche outlets the in-house team cannot reach.

### What kinds of books does Guardian promote?

Books by and for people of faith, and books from mission-first voices: trade nonfiction, leadership and family titles, devotionals, children's titles, Bibles and Bible resources. Our team has promoted books from most major Christian publishers—including Moody, Thomas Nelson, Tyndale, Zondervan, Crossway, Baker and FaithWords—and knows the media landscape those books live in.

Book publicity is part of Guardian's [Christian PR](https://guardian.agency/services/christian-pr) practice. Have a book on the way? The best campaigns start months before release.

[Start a conversation →](https://guardian.agency/contact)

Canonical page: https://guardian.agency/services/book-publicity