# Building Trust from the Inside Out: Empowering Your Brand Ambassadors — Guardian

Thinking · Webinar 

# Building Trust from the Inside Out: Empowering Your Brand Ambassadors

Brand ambassadors are not just influencers or spokespeople—they are the people who represent your mission every day.

In this webinar, we will walk through strategies to help your team represent your organization effectively in every interaction.

Through this conversation, you will discover:

- How everyday staff members shape the reputation of your organization
- Research that proves employees are more influential than executives or celebrities
- Training practices to equip your team as confident representatives
- Ways to reinforce consistency while allowing authentic voices to shine 

[Learn more about our staff activation services.](https://guardian.agency/services/staff-activation)

### A hosted conversation with

 Alli Ehrhardt Communications Specialist Karen Dye Communications Strategist Christine Cape Communications Strategist

Canonical page: https://guardian.agency/webinars/building-trust-from-the-inside-out