Brand
Ambassador Training for Christian Organizations
Brand
"Real influence is the ability to affect or change behavior … Employees have this ability … it drives huge levels of authentic awareness and
engagement."
—Caroline Jory, Director at Qubist
Employees are the face of your brand—everywhere, all the time. Whether they’re in the office, on the field or online, their words and actions shape how others see your organization. Are they equipped to represent you well?
Our Brand Ambassador Training ensures your team communicates with clarity, confidence and consistency. From understanding your organization’s history and brand identity to choosing the right verbiage and tone, we equip your staff to become trusted advocates for your school, church or organization.
Give them the tools to speak well on your behalf, because every interaction matters.
According to Cision and PRWeek’s 2020 Comms Report, employees are the third most influential group on consumer behavior—more than celebrities and just above one’s own family and friends.
An employee advocate can:
Improve your company's brand awareness.
Help your organization extend its marketing efforts.
Reach new customers.
Attract top talent.
Increase employee engagement.
Improve employee communication and productivity.
Boost retention.
Improve company culture.
Equip Your Employees
When employees clearly understand your organization’s vision, values and goals, they’re empowered to serve as confident, positive advocates. Equipping them with a strong grasp of your history, leadership and defining moments builds a deeper sense of purpose and ownership. At Guardian, we offer the strategic guidance and tools to help you cultivate informed, engaged employee ambassadors.
What You’ll Learn
Through just one day of training, you will be exponentially more prepared.
The fundamentals
of a brand
How every employee
represents your brand
Brand ambassador
case studies
Brand training for
your specific organization
Best practices for
equipping your team
Common pitfalls
and how to avoid them
The power of
personal testimony
How to effectively tell your brand story
Creating Brand Advocates From Within
“I love my job. Everyone is willing to help. And I feel like what we do actually matters. I’m really proud to be working here.” As an employer, wouldn’t you be thrilled to hear your employee say good things about your organization? That's employee advocacy—your employee is willingly and freely advocating for your brand. To build this culture at your company, schedule a call today.