Digital Marketing Specialist

AGENCY OVERVIEW

Guardian is a specialized, strategic communications agency that exists to serve organizations and people driven by faith. Our team of 15 leverages its 150 years of context-specific experience on behalf of 30+ clients to promote their stories and protect their reputations and people. We believe that we are in a unique cultural season and that media (traditional and social), search and internal comms wield more influence than ever before. As such, every organization needs a Guardian for the public sphere.

POSITION OVERVIEW

We are seeking a part-time or freelance remote Digital Marketing Specialist to support our agency and clients through both strategic planning and hands-on execution. The ideal candidate will be:

  • Full-funnel strategist

  • Results-oriented

  • High attention to detail

  • Technically fluent

  • Creative and data-driven

This role requires a high level of marketing expertise, self-direction and the ability to turn insights into action across content, paid ads, automation and analytics. This role also needs an understanding of faith-based organizations and the unique communications context they operate within. You’ll thrive here if you enjoy moving between strategy and execution and helping a small team make a big impact.

Key Responsibilities

  • Develop and execute full-funnel digital marketing strategies that drive brand awareness, lead generation and conversions.

  • Manage and optimize paid campaigns across platforms (LinkedIn, Google, Meta, Amazon, etc.).

  • Own and operate MailChimp and HubSpot CRM: email marketing: build workflows, segment lists and report performance. 

  • Lead SEO, GEO and content strategy to increase ad and website performance.

  • Monitor, analyze and report on website and advertising analytics using tools like GA4, HubSpot and platform-specific dashboards.

  • Identify key insights and opportunities to improve conversion, UX and campaign ROI.

  • Track and optimize campaign budgets to maximize ROI.

  • Create social media content and manage calendar.

  • Create or coordinate basic visual assets (Canva or similar).

  • Write or edit ad copy, web content, case studies and more.

  • Build webpages and make updates using Squarespace.

  • Join client meetings to provide strategy updates or campaign recommendations.

  • Collaborate with internal stakeholders and freelancers as needed.

Desired Qualifications

  • 8+ years of experience in digital marketing, with proven success across multiple channels.

  • Mastery of paid digital advertising (Google Ads, LinkedIn ads, Meta, social media).

  • Hands-on experience with HubSpot for CRM, email marketing and automation.

  • Strong knowledge of SEO principles and web performance best practices.

  • Deep understanding of web and ad analytics, with the ability to turn data into actionable insights.

  • Proficiency in AI applications and digital tools.

  • Ability to thrive in a fast-paced, dynamic environment.

  • Track record of smart thinking, a great attitude and strong work ethic.

  • Excellent communication and project management skills.

  • Self-starter mentality with the ability to thrive in a remote, part-time setup.

  • Strong understanding of the faith-driven, non-profit sector.

What we Offer

  • Competitive compensation.

  • Opportunities for personal and professional growth.

  • A supportive, collaborative and excellence-driven work environment.

  • The chance to make a significant impact in a faith-driven organization.

Resume submissions should be accompanied by a cover letter and a portfolio or links to campaigns you’ve led or helped execute. Please also include a short paragraph detailing how Guardian’s mission and values resonate with you and why you are passionate about serving faith-driven organizations.