A strategic communications agency that exists to serve people and organizations driven by faith.
 

Communicating During an Election Year

How do we emerge from an election year holding on to our mission?

 
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A warm sun will remove a jacket more effectively than a strong wind.

― Aesop’s Fable

 
 

In any presidential election year, our country can feel more fractured than ever. Differing opinions, positions and agendas often breed a hostile environment. It’s wise for organizations to prepare for a turbulent path.

No matter where you may personally stand on issues behind the scenes, your organization should keep one priority in mind:

 
 

Christians are pushed toward two main options. One is to withdraw and try to be apolitical. The second is to assimilate and fully adopt one party’s whole package in order to have your place at the table. Neither of these options is valid.

TIMOTHY KELLER, THE NEW YORK TIMES