Brands Inspiring Our Team
These are a few of the brands that spark our creativity and shape our strategic thinking at Guardian.
At Guardian, we help Christian organizations define who they are, tell compelling stories with confidence and break through the noise. But we’re not just builders of brands, we’re students of them, too.
We pay close attention to the brands around us: how they show up, what they stand for and the creative ways they communicate their mission. Whether it’s a company rooted in social good, a product that continues to deliver even as trends change or a brand that simply makes us feel something real, we take note.
These brands shape our thinking, fuel our creativity and challenge us to think outside of the box to deliver creative solutions to the clients we serve.
Here are a few brands that inspire our team—and what makes them shine.
Alli’s Brand of Choice: Simple Modern
This Oklahoma-based brand has mastered the balance of form and function. Their bottles aren’t just sleek; they’re designed to make it easier, lighter and more enjoyable to carry around wherever you go. Although we love the product itself, what draws us in most is their heart. Simple Modern’s mission is woven into everything they do, from innovating with new sizes and accessories to listening closely to their customers and delivering service that feels personal. Most importantly, they live out their values by giving 10% of profits to more than 100 nonprofits, impacting communities locally, nationally and around the globe.
Courtney’s Brand of Choice: Dude Perfect
Based in Frisco, Texas, Dude Perfect is more than a sports and comedy group—they’re a burst of joy in a crowded digital world. Their videos and live shows deliver clean, uplifting fun that parents can feel good about and kids can’t get enough of. On tour, their energy, positivity and heart fill the room, leaving audiences inspired. In a space where wholesome, family-friendly entertainment can be hard to find, they’ve set the bar high, proving that content can be creative and deeply purposeful.
Anna’s Brand of Choice: Peloton
Though they have had many seasons of growth and change, Peloton has stayed on our short list of favorite brands. In a world where fitness fads rise and fall, they’ve held fast to an authentic blend of health, focus and fun. Peloton has a way of making movement approachable by inviting people of all ages, abilities and backgrounds to discover their own potential. We especially admire how they’ve created positive, empowering fitness experiences for those who may have never felt at home in a gym. And yes, the workouts will make you sweat!
Adrienne’s Brand of Choice: Goodr
Goodr has carved out a joyful corner in running culture, pairing serious performance (no-slip, no-bounce sunglasses) with designs that are anything but serious. They’ve mastered the art of turning a simple product into something you can’t resist through playful patterns, clever names and styles that are perfect to collect or gift to a fellow runner. We love how they’ve infused personality into every detail, proving that even the most functional gear can be bursting with personality.
Taylor’s Brand of Choice: AG1
AG1 was ahead of the wellness curve, introducing a nutrient-dense greens powder long before it became the trend it is today. From the beginning, they’ve held fast to clean ingredients and complete transparency. Instead of chasing endless product lines, they’ve chosen to focus on doing a few things exceptionally well and continually refining their formula so every scoop delivers the highest quality. We admire their dedication to excellence and love knowing that what’s on the label is exactly what’s in the product.
Why These Brands Matter
Great brands serve, surprise and stand for something. The ones that inspire us most are doing more than business as usual—they’re shaping culture, building authentic communities and infusing innovation into everything they do. They’re creative and steadfast in staying true to their mission, even as trends shift.
As a team committed to helping purpose-driven organizations grow their influence, we’re continually inspired by the creative ways other brands connect with their audiences. These examples remind us that great branding isn’t just about what you offer, it’s about staying rooted in your mission while continuing to evolve. We hope this list sparks fresh ideas for your own work and encourages you to imagine new possibilities for what your brand can become.