Why Web Development Needs Comms

 

Unlock better online experiences through integrating communications strategies.

In the dynamic landscape of marketing and communications, collaboration between departments is a must for reaching your audience effectively. 

This is particularly true when it comes to web development. Oftentimes, it is heavy on the technical and light on the strategic. Don’t make this mistake.

Bring in a strategic communications partner to protect and translate your brand and messages effectively across your site to retain and convert visitors.\


6 Ways Your Communications Team Can Help Your Website 

  1. Establish effective brand messaging.
    Message architects develop clear, compelling narratives that resonate deeply with target audiences. This expertise is indispensable for website content, helping ensure every word on the site reflects the brand’s values, mission and services.

  2. Create a streamlined user experience (UX).
    The influence of strategic copy on UX cannot be overstated. By providing insights into user needs and preferences, communications experts play a crucial role in shaping sites that are not only intuitive, but also engaging, helping ensure a seamless alignment with audience expectations.

  3. Consider your content strategy.
    Behind every effective website is a meticulously crafted content strategy. This strategic framework encompasses planning, creation, delivery and management of content, helping ensure it addresses audience needs, while also advancing the organization’s objectives.

  4. Don’t forget search engine optimization (SEO).
    SEO stands as a cornerstone of website optimization, where communications prowess makes a pivotal difference. Bridging the gap between brand voice and the actual search terms used by web users, strategic copy enhances SEO, making content user-friendly and search engine optimized, thus amplifying the website's reach.

  5. Ensure brand consistency.
    Maintaining brand consistency across all channels, including the website, is vital. The language and tone used must be aligned with your brand strategy and in sync with the rest of your communications in order to provide users a coherent and familiar brand experience.

  6. Customize audience journeys.
    By tailoring website content and features to each of your audience segments, you can unlock stakeholder engagement, moving them to take meaningful action.

Integrating strategic communications in your technical web development is not merely beneficial—it's essential for delivering your brand story effectively.


 
Rob Forrester