In today’s media driven world, one of the most important practices for any brand is tracking what is being said about you ‘‘out there.’’
A reputation now lives primarily online, so an organization needs to constantly monitor the news, social and search landscape to gauge how their brand is showing up and what people are saying about it. This then provides the backdrop against which you can execute a strategy to bolster and shape your reputation.
On the crisis front, it only takes one news article, search result, post, like, share or comment to create a dangerous spark. If that spark then ignites, it can quickly cause a forest fire for your brand reputation.
Unfortunately, Google News is not enough; you need professional software and skilled analysts to mine, flag and interpret this information for you.
Fortunately, Guardian can help. We utilize industry-leading software to scour the search, news and social spheres for brand mentions, and then filter and package those results—providing you the critical insight into your reputation online, and helping you see issues before they become crises.
Interested in signing up for one of our monitoring packages? Please fill out this questionnaire and a member of our staff will be in touch.
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