Spokesperson 
Training for Christian Organizations
Spokesperson
"Communication is not about speaking what we think. Communication is about ensuring others hear
what we mean
."
—Simon Sinek
Every organization has spokespeople — individuals who serve as the public faces and voices of the brand.
Every team member should be equipped to communicate with clarity, confidence, and consistency, as each person represents your organization. This is especially true for spokespeople, who are entrusted with sharing your mission and vision publicly.
For nonprofit and Christian organizations in particular, leaders are called to lead with integrity, authentically embodying moral responsibility in every word and action. Equip them with the tools they need to speak effectively on your behalf, because every interaction shapes your reputation and furthers your mission.
According to a recent Harvard study, 69% of managers say they're uncomfortable communicating with their own employees.
It’s clear: today’s leaders need to be fully equipped to communicate their mission and vision in ways that build trust and inspire confidence among both internal and external audiences. In an increasingly complex and fast-moving media landscape, leaders must be prepared to engage across a variety of channels, including:
Traditional Earned Media — TV, radio and print publications.
Owned Digital Media — Your website, social platforms and creator-driven spaces (like podcasts).
Shared Media — User-generated content, reviews and community endorsements.
Paid Media — Search engine marketing, paid social campaigns, display ads, native advertising and video placements.
Become a Storyteller
It’s time for your spokespeople to become storytellers. Facts inform, but stories inspire. Stories breathe life into data and transform information into something human and memorable.
Speaking well requires more than mastering the message, it’s about balancing body language and presence, refining verbal delivery and infusing every word with authenticity and heart.
It’s not just about what you say. It’s about how you say it — and how it makes people feel.
What You’ll Learn
Through just one day of training, you will be exponentially more prepared.
How to build
trust with stakeholders
How to implement
the Flywheel Approach
Case studies of positive
and negative spokespeople
Brand training for
your specific organization
Best practices for
training your team
Common pitfalls
and how to avoid them
The power of
storytelling
How to effectively navigate tough questions
Everything You Do Communicates
Communication is more than just the words you choose — it’s how you say them, the way you carry yourself, and the presence you bring into the room. When your employees and spokespeople understand this, your message and mission resonate more deeply and leave a lasting impact.
To ensure your message is heard and remembered, it’s essential to communicate with clarity, confidence, and authority.=