Building Local Awareness Through Creator Partnerships
How can creator partnerships build local awareness?
THE PROCESS
STRATEGY
Guardian built a creator plan focused on authenticity, fit, and measurable engagement. We set objectives, KPIs, messaging, deliverables and compensation. We supported paid partners with professional photos and videos that could be repurposed across multiple content formats.
CREATOR DISCOVERY + VETTING
With any influencer partnership, there is a risk of working with creators who have strong reach but don’t align with the organization's values. Through Guardian’s proprietary outreach and vetting process, we identified 12 influencers who matched the brand’s values and audience goals. We prioritized local creator partnerships to ensure the campaign felt authentic and community-driven. The client reviewed and approved all recommendations.
Partners included remote and on-site creators. Guardian also secured the attendance of Miss Georgia Teen USA to expand the event’s visibility across the state.
CAMPAIGN MANAGEMENT
Guardian oversaw every aspect of the influencer relationships. We managed communication, contracts and payments, asset delivery, content review, and performance tracking.
On-SITE ACTIVATION
At the distribution center grand opening, we coordinated schedules, ensured content authenticity, and gave creators access to Convoy of Hope spokespeople for interviews and filming.
The results
The community-based influencer campaign successfully amplified awareness for Convoy of Hope’s new regional distribution center and strengthened local engagement through:
10 in-feed videos and nine Stories across Instagram and TikTok.
70,919 estimated impressions generated through influencer activity alone.
KEY TAKEAWAYS
Prioritize Authenticity + Alignment: Careful vetting ensured brand integrity and fostered lasting relationships with creators and the community.
Balance Reach with Relevance: Including Miss Georgia Teen USA amplified reach across the state, but local micro-influencers with 5K-15K followers drove the deepest community engagement.