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A strategic communications agency that exists to serve people and organizations driven by faith.

ABOUT US

Guardian helps faith-based organizations communicate well in today's dynamic landscape.

 
 
 

Guardian is honored to partner with the Christian Leadership Alliance’s community of leaders who are advancing God’s Kingdom. We equip mission-driven organizations with strategies to lead with clarity, protect their reputation and share their message with excellence. Together, we empower leaders to steward their mission and amplify their impact. We understand your unique needs, offering specialized communication support tailored to your context.

  • Experience: With more than 150 years of collective experience, our team navigates the ever-changing world of faith-based initiatives, staying ahead of trends, threats and opportunities.

  • Strategic Advantage: With a wide network and comprehensive perspective, we serve as a valuable strategic asset, connecting, advocating and protecting our clients effectively.

  • Comprehensive Support: We offer a range of services to create a holistic communications experience using a coordinated multichannel approach, executing rigorous brand management along the way.

  • Passionate Alignment: Beyond delivering best-in-class thinking, service and results, our team shares a deep passion for the greater eternal mission, aligning our hearts and minds with those of our clients.

 
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Our team is ready to help you strengthen your brand, extend your influence and inspire meaningful engagement through our full suite of services.

 
 
 

  • Know who you are, what you do, why you exist and where you want to go.

    •  Market Research
    •  Brand Audit
    •  Brand Architecture
    • Mission, Vision and Values
    •  Brand DNA
    •  Positioning
    •  Messaging
    • Naming
    • Visual Identity
    • Strategic Planning

    Learn more here.

  • Pressure test your thinking and manage your public brand narrative. Know where you want to go and how to get there.

    • Strategic Counsel
    • Pressure-Testing
    • Reputation Audit
    • Reputational Intelligence
    • Brand Reputation Monitoring

    Learn more here.

  • Give your audience experiential and emotional encounters through events, bringing your brand to life.

    • Planning + Coordination
    • Guest Experience
    • Communications
    • Programming
    • Vendor Oversight
    • On-Site Management + Support

    Learn more here.

  • Plan ahead for a leader's transition or passing to ensure organizational continuity and to honor the leader’s life.

    • Strategic Plan
    • Family-Decision Planning
    • Narrative Planning + Messaging Framework
    • News Media
    • Digital
    • Event Communications
    • Event Planning + Logistics

    Dive Deeper: Legacy Planning
    Dive Deeper: Succession Communications

  • Pinpoint your vulnerabilities, prepare for potential crises and manage active ones.

    • Crisis Bootcamp
    • Vulnerability Assessments
    • Issue-Specific Messaging
    • Crisis Plan Development
    • Crisis Simulation
    • Spokesperson Training
    • Reputation Monitoring + Prevention Consulting
    • Active Crisis Management

    Learn more here.

  • Craft a powerful digital journey to capture audience share and compel them to action.

    • Social + Website Audits
    • Christian Influencer Marketing
    • Social Playbook
    • Content Creation
    • Social Management
    • Email
    • SEO
    • Website
    • Analytics

    Learn more here.

  • Ensure your leadership is visible, on message and embodies your brand vision so you can foster meaningful relationships with your most influential brand ambassadors—employees.

    • Audits (Channels + Content)
    • Messaging
    • Content Development
    • Staff-Ambassador Training
    • Change-Management Communications
    • Executive Positioning
    • Executive Content Development
    • Executive Speaker Training
    • Employee Engagement Research
    • Employee Experience and Culture

    Learn more here.

  • Earn credible editorial coverage, disseminate your message and generate brand awareness.

    • Creative Strategy
    • Earned Media
    • Media Training
    • Spokesperson Training
    • Event Media Relations
    • Brand Journalism
    • Literary Publicity

    Learn more here.

 

 

Our Values

We believe in

 

Wisdom

We prize wisdom as God’s language and seek to incorporate it into our internal business practices and client work.

Exceptionalism

We strive to give clients an extraordinary experience and exceptional work product.

Assertiveness

We are always active, learning, growing and moving forward.

 

Adaptability

We know culture and communications are more dynamic than ever, so we are flexible and adapt.

Truth

We speak truth in love to one another, our clients and the culture.

Winsomeness

We believe that a warm sun removes a jacket better than a strong wind.

 

Unity

We know that a divided team will not stand. We must stay reconciled and unified on the major points.

Health

We want people to thrive in work and life and have designed our culture accordingly.

Humility

Recognizing God as our authority and creator, we seek to understand and own our strengths and weaknesses with a quiet confidence. We believe life is a journey of learning and development, and recognize that every person has something to teach us—often about ourselves.

 
 

Why partner with us

 
 

We are fiercely loyal to our clients and aim to create strong relationships built on service, truth, expertise and shared values. Take a peek at a few of the reasons we believe we’d make a great partner.

 

  • We refine, promote and protect your brand, leading to more influence, funding, awareness and engagement.

  • We bolster your internal team and extend your capabilities to help you increase your impact and exceed your goals.

  • We are seasoned and objective outside counselors, able to pressure-test your thinking, strategies and tactics.

  • We have more experience than any group in the country. While other firms may have a faith specialist or two, we have 15 with more than 150 years of collective experience serving faith-based causes, leaders and organizations.

  • We appreciate the big picture. We believe a great brand reputation program is rooted in a compelling brand story and masters four channels: news, search, social and internal comms. Our plans and strategies are based on this holistic philosophy, so while we can always tailor scope to your needs, our default approach is comprehensive.

  • We work to future-proof your comms. We stay on top of the latest trends and equip brands to maximize their footprint in the vehicles and platforms that matter most.

  • We benchmark our rates and intentionally keep them 20% below the industry in recognition and support of those we serve. We also donate the next 10% once a standard retainer has been utilized.

  • You get a team, not just an individual. We love freelancers, but they are limited. By utilizing an agency, you receive the benefit of an entire team’s experience, thinking, network and availability. You also benefit from more sophisticated systems, software and services that larger groups can provide.

  • After working with more than 60 faith-driven organizations, our team has seen it all and employs this hard-earned wisdom for your strategic advantage.

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